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Cedar Global MarketsData via FRED® (St. Louis Fed). Not endorsed by the St. Louis Fed. Delayed / as published.

On Holding Sinks 7% as Sales in Its Own Stores and Online Miss Estimates

in Business, Europe
Reading Time: 1 min read
Line chart of On Holding's share price since Oct. 1, falling 7.2% to $34.83 on Tuesday from $37.53, beside bars showing direct-to-consumer sales of 393.3 million Swiss francs against an expected 417.7 million
byCedar Global Markets
November 10, 2026
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Shares of On Holding fell $2.70, or 7.2%, to $34.83 at 2:50 p.m. ET Tuesday, from Monday’s close of $37.53, after the Swiss running-shoe maker reported third-quarter results before the market opened.

Net sales rose 17.2% to 931.4 million Swiss francs, the first time quarterly sales topped 900 million francs. Sales through On’s own stores and website, which it calls direct-to-consumer, rose 25.0% to 393.3 million francs. That fell short of the 417.7 million francs analysts expected, according to a StreetAccount estimate reported by CNBC, which said investors focused on the miss. Wholesale sales rose 12.2% to 538.2 million francs.

Net income rose 36.9% to 162.8 million francs. The quarter included 52.6 million francs of U.S. tariff refunds, which lifted the gross margin to 72.6%. Without them, it was 66.9%.

On kept its forecast for 2026 sales growth in the low-20% range at constant currency and said it plans for sales growth to speed up in the fourth quarter. It described the market as “a promotional environment.”

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